All you need is this? Don’t worry about others looking at you with this ‘Ita-bag’ that has gone on sale!

The nickname ‘Ita-bag’ refers to a bag that is heavily decorated with one’s favourite anime characte...
Beautiful VR artist gaining traction with the next big trend in Japan, Aimi Sekiguchi

VR began to appear throughout the various forms of entertainment in Japan in 2016. Aim Sekiguchi is ...
A chance to eat ‘KINME MAI’ rice developed by the same company that produced World Guinness Recognised rice!

In July of 2016, the GUINNESS WORLD RECORDS™ designated one range of rice as best rice in the world....
Become a cat with new popular item ‘Felissimo Nekobu’!

In recent years, there has been an unprecedented cat boom in Japan. Cute photos and goods with super...
Top level and free! Make sure to check out the free publications when you come to Tokyo!

You’ll often find free magazines in stands at the station or in stores. Readers can check out bargai...
Commercial ‘revealing what is big among teens in Japan’ follow trends born not on TV or radio, but online.

What is trending on SNS and online with Japan’s junior and high school students at the moment? The o...

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