‘Ambitions’ is the first new album released by popular Japanese rock band ONE OK ROCK in two years. Continuing on from their previous album, they recorded this album overseas, and the 14th song ‘Always coming back’ is to be used in the CM. Coinciding with the release of this album, they have a surprising promotional plan!
The promotion was a two day first of its kind ‘wearable listening gathering’ held on the day before and the day of release. At the Wearable listing gathering, visitors use a jacket designed by a company called A-Sketch that allows the wearer to have a full body music experience. This ‘Wearable ONE OK ROCK’ jacket allows visitors to experience the new song ‘We are’ from their new album with their whole body.
The ‘Wearable One Ok Rock’ jacket is a leather and MA-1 jacket fitted with a sound device that emits 20 different frequencies. A person wearing the jacket can feel the song frequencies with their whole body. This experience takes music from simply listening with the ears to a whole new dimension. The frequency design is the work of media artist Yoichi Ochiai, known as a modern day magician. In order to make this wearable music a reality, the team worked to place 16 frequency channels in 20 speakers all in this one piece of clothing. The frequencies and levels of sound were meticulously tested, before being taken one step further to be crafted into a light and easy to wear a jacket that is really a sound device.
This unbelievable development in wearable music was born from the current promotion of ONE OK ROCK’s new album, who feel that their music too has made steps forward thanks to it.
Their latest album is currently available on iTunes, so those of you who are interested, make sure to check it out there. For more details check out the band’s official website.
ONE OK ROCK http://www.oneokrock.com/en/
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