Ah, this look is from the good old times! There was a time when it was all the rage. Many Japanese people will probably feel like this about the pieces in this video, but its bound to be a fun watch for non-Japanese people too!
BEAMS is a popular Japanese boutique. As part of their project celebrating 40 years in business, they have created this video that has gone viral in Japan.
In the video below you can see style shots one by one, as well as the participants profiles.
The song featured in the video is the 1994 release ‘Konya wa Boogie Back’ by Scha Dara Parr feat Ozawa Kenji.
Since its release it has been covered by a number of artists (recently covered by Shota Shimizu and Miliyah Kato), and is a well known song in Japan. Check out the original too!
If you feel like you want more of an explanation of the Japanese culture in the video, leave a comment on our Facebook page!
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