Commercial ‘revealing what is big among teens in Japan’ follow trends born not on TV or radio, but online.


What is trending on SNS and online with Japan’s junior and high school students at the moment? The online world is constantly changing at an incredible speed, and keeping up with those changes are very difficult.

A video that sums up the trends among junior and high school students from 2013 to 2016 in just 2 minutes 30 seconds to help grasp online trends has gone viral.

Tokyo Photographer you ought to know, Yoshikazu Aizawa

This video has been released by VAZ Inc. a company that mainly supports popular YouTubers and creators in their teens, and the video itself also includes a number of popular YouTubers.

Let’s jump right in and take a look at 3 trends introduced in this video.


Photo: 株式会社 VAZ YouTube Screen shot

The video kicks off with a camera app ‘SNOW’.

This app has gone viral because it allows users to take selfies that make them appear cuter than in real life, and there is also a wide variety of faces and outfits to choose from.


藤田ニコルさん(@2525nicole2)がシェアした投稿 –

2.Relay Start Surprise

Photo: 株式会社 VAZ YouTube Screen shot

Released in September 2013, this video has stacked up more than 1,600,000 views.

Junior and high school students who watch this video also often go on to replicated it at their own schools on Sports Day.

3.Sukumizu (school swimsuit) Police

Photo: 株式会社 VAZ YouTube Screen shot

Popular YouTuber ‘Kindan Boys’ uploaded this video, reaching over 3,000,000 views. This YouTuber also appears in the VAZ video.

Running traffic lights and disregarding the passage of others, the video is full of stuff that can’t really be copied.

This video is a parody of an already well known instant noodle manufacturer’s commercial.

This video incorporates television trends more so than online trends among young people.

It’s interesting to take a look at both and compare them, so take a look and see what you think.

Top Photo: VAZ.inc Press Release


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Writer: admin

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